Brandon Amphitheater Q&A

July 25, 2018

PORTICO had the chance to catch up with Jay Wilson, partner at Red Mountain Entertainment, who gave us the inside details on the Brandon Amphitheater. From headliners such as Chris Stapleton, Imagine Dragons and Alan Jackson, this venue is sure to keep surprising us with upcoming shows!



What does is your job title and what is it exactly that you do? Which responsibility is your favorite to uphold? 

Partner at Red Mountain Entertainment. I’m a member of the booking team which is my favorite part of my job. 



How does the theater go about to choose artists to perform at your site?

There are many factors involved in deciding who to book at the Brandon Amphitheater, not the least of which is availability of the artists and their touring schedules. We do research to determine which performers we think will be viable in the market and then we work with agents to find out whether that artist is touring at that time, whether they’ll be in the southeast area, and whether they are playing similar size venues on their tour. 



What sets your theater apart from others in the city of Jackson, or even the state?

The Brandon Amphitheater is a state of the art facility that provides all of the accommodations that today’s touring artists expect at a venue. The experience from the patron’s side is also excellent with great sound acoustics and site lines, so every seat is a great seat.



What is so special about the location of the Brandon Amphitheater?

Brandon is a great city that’s growing rapidly and has a forward-thinking outlook on where they want to go. It’s also conveniently located in central Mississippi to attract music fans from across the state. 



In what ways does the theatre engage with metro area around them?

The venue is in Brandon but it was designed to serve the entire Jackson metro area and fans across central Mississippi. We use radio partners throughout the region to promote shows and target a wide geographic radius to ensure that fans throughout the state know what shows are coming to the venue and how to get tickets to see their favorite artists. 



Can you recall any sold out shows or artists you find memorable?

Most recently, Imagine Dragons sold out the venue on July 8th. That was an incredibly memorable show that attracted a wide range of fans from across the southeast. Chris Stapleton also sold out his show in June. I think everyone will remember those two shows for a while!



What do you find most rewarding when working at Brandon Amphitheater?

Seeing the City of Brandon’s vision become a reality when we opened the venue with Chris Young and Kane Brown on April 18th was a great moment. Having been involved in the project from the early planning phase, it was very rewarding to see the City of Brandon staff execute the plan of running their venue and it was especially exciting to see fans reactions when they entered the venue for the first time. There were a lot of “wows!”


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121 North State Street

Jackson, MS 39201


P. O. Box 1183

Jackson, MS 39215

© 2018 by PORTICO

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